Marketing Services Providers

We will share your data with the Marketing Services Providers listed below, who will use it for a variety of direct marketing purposes. Marketing Services Providers carry out data profiling. They will combine your data with data they get from other sources (including public sources) and use it to create “predictive models”. Marketing Services Providers use these models to try to predict behaviour and preferences (e.g. how likely you are to buy a holiday online or take a particular type of holiday) or likely circumstances (e.g. whether you are eligible for a particular credit card).

Marketing Services Providers will also try to match and then link your data with data that they receive about you from other sources, to make sure that the data they hold about you is correct (e.g. to check whether you have recently moved address).

They share your data, including the profiled data they have created about you, primarily to:

  • help organisations better understand the likely characteristics of their customers (and find others like them);
  • improve the relevancy and appropriateness of an organisation’s marketing to its customers (e.g. offers, its products and services); and
  • help them communicate with their customers more effectively offline and online. This may mean that you receive tailored advertising via direct mail or when you visit a website.

To understand more about the use of your data by Marketing Services Providers, and to find out how to exercise your data protection rights in relation to their use of your data (including how to opt-out), please click through to the websites of the companies below:

Marketing services providersCompany #ICO #
Access DM Limited11257075ZA331374
Acxiom Limited01182318Z5459609
Address Intelligence Ltd10523685ZA183618
Anaylin Ltd09122606ZA086913
Data Mixx Ltd10432250ZA212218
DM Focus Lists Ltd13215959ZB004798
Equiniti Data Limited05350329Z9452802
Experian Ltd00653331Z6424480
Indicia Ltd03896557Z4986155
Kinesso Ltd11975808ZA541929
Market Force Ltd06365507Z6366812
Mdeg Ltd07817654Z2944900
My Leads Group Ltd (trading as UK Datahouse)12143658ZA543404
Omnis Data Ltd09591548ZA127438
REaD Group Ltd02959244Z6778302
Redmond Douglas Associates Ltd05054058Z8511862
The Ark CM Ltd04659992Z9518886
TwentyCi Ltd06943607Z2201604
WDMP Ltd04542359Z8949526

In sharing your data with Marketing Services Providers, we rely on a lawful ground called ‘legitimate interest’, as our business depends on our ability to partner with third parties who process personal data for marketing-related reasons.