Data enrichment will improve the quality of a dataset through the addition of new third-party external data.
We can enrich an existing dataset with demographic information, such as date of birth or house value. Some more examples of demographic information that can be used to enrich a dataset:
Personal data – year of birth, email address, income band;
Lifestyle – hobbies, interests & sports, newspaper readership, holiday information;
Property data – housing tenure, house value, number of bedrooms, build date, residency;
Geographic data – matched at postcode level we have our in-house product ‘GeoSmart’ which breaks the UK broken down into 17 segments.
Data enrichment should not be confused with data cleansing. Data cleansing removes inaccurate or outdated data, while data enrichment involves enhancing existing data sets using third-party data sources.
Outsourcing the management of your database administration tasks enables you to save money and to redeploy in-house expertise to work on higher value, business-building projects.
We can keep your data clean and accessible and in the event of a disaster, data corruption or other problem, we can rapidly restore your data to maintain business continuity.
Reduce costs, retain control
Administration accounts for a significant proportion of the total cost of ownership of a database system. It is also extremely difficult for unspecialised database professionals to drive high performance from most commercial systems, so extensive training is usually required for all programmers and users.
Our Database Administrators work closely with you to contribute the specific expertise you need where database components form part of a larger project.
We can turn your data into lucrative revenue
No matter what your brand or the size of your business, if you have a database of customers we can help you use these to generate extra revenue very simply.
Once we have a good understanding of your commercial objectives we can quickly help you find the right mix of advertisers and businesses to target your customers with appropriate offers and promotions. With your choices ever-expanding, we work with you to make every step simple and take care of the details so you can get on with running your business.
We can merge numerous datasets into one central database, keeping source flags whilst providing one clean central file.
Immediate selections can be made from your database with data output as required.
Real time analysis of your data, with or without the numerous additional profiles which we can incorporate.
We have potential clients for all types of data, allowing you to gain additional income from your customers.